This article aims to help business owners to understand how to rank higher on Google. SEO, the most crucial strategy for your Google rankings, has been evolving since over a couple of decades and has many changes.
Yet, what has not changed is how the organic traffic to your site can impact your website page rankings.
As new products and technologies develop, people’s use of search engines also increases, making it all the more critical for you to optimize your site to improve Google ranking.
It will be exasperating to see your website rank down on the Google page despite constant measures to make the rank rise and leave you perplexed about how to improve SEO.
Some people have no idea why and leave it at that, losing customers and revenue. You could consider the following straightforward steps to rank higher on Google and get more traffic.
How To Improve Google Search Rankings
The points given below will guide you to learn how to improve google search ranking. It requires hard work and well-planned strategies to reach the top 10 SERPs. How soon you can get there depends on many other factors. Here are some steps to grow sales, boost conversions, and increase your Google ranking.
1. Start with A Strong Base
Poor website structure and information layout can devastate your site performance despite of best SEO campaigns. Ensure the site navigation is smooth and page loads are fast.
When visitors find it hard to find the information they seek, or if Google spiders cannot crawl and track your site and web pages to index the internet, your ranking will suffer.
a] Do an SEO Audit
You must immediately attend to the basics and conduct an SEO Audit. SEO audit is an in-depth evaluation of your website’s various elements that impact its performance.
When you do an audit, you will understand the problem areas of your site’s SEO and address them to improve website SEO. An SEO company in India will perform SEO audit to understand the strengths and weaknesses of your site.
Learn More: SEO Audit: A Complete Guide
b] Role of AI & machine learning
RankBrain is a google algorithm that starts to generate responses to visitors’ queries each time they search for something in Google.
AI understands what people are trying to search for and then delivers personalized results.
If you adhere to the SEO basics, it will give you an advantage over many competitors and be the best way to improve search engine ranking.
2. Create A Great Page Experience
Google specifies page experience as a set of forewarnings of the user’s behavior when interacting with a web page outside its pure information value on mobile and desktop devices. ”
Core Web Values:
Google accentuates the significance of Core Web Vitals over other metrics as they’re essential to enhance users’ expectations for all web experiences.
Though the users’ requirements are inconsistent and vary per industry, the core needs are loading, interactivity, and visual stability.
The three metrics Google advice site owners to use to measure their visitor’s experience to improve site ranking are
Largest Contentful Paint (LCP): The ideal LCP measurement must not exceed 2.5 seconds, or your customers will move to your competitor, who provides a similar service.
First Input Delay (FID): The time it takes for a page to become interactive should not exceed 100ms.
Cumulative Layout Shift (CLS): The unexpected layout shift of a visual page should be less than 0.1.
These metrics apply to both mobile and desktop sites.
3. Focus on Link Building
People often wonder how to improve Google search ranking through external links, and indeed, link building is one of the top factors for ranking. You must attract links from top reliable and reputed sites requiring you to engage with bloggers, web admins, publishers, and similar to get your content exposure.
When your content gets recognition, it will give your brand trust and frontage, which can impact and improve SEO ranking. It can also help people searching for services like yours find your business. Effective content marketing in India is a great way for link building.
Related Article: Effective Link Building Strategies to Improve Your Online Presence
4. Optimize Internal Links
Ensure you place your links correctly and strategically for your best pages to appear first when a customer clicks.
Do not ignore broken links; attend to them immediately by running a crawl and identifying the 404 errors with online tools.
You may also set up a Google Alert to track your brand’s mentions across the internet. If the mention is not having any link to your site, you can request the web admin to link back to your site.
5. Make Your Website Responsive
The answer to the question running in your mind on how to rank higher on Google is to build a responsive website.
When you say responsive, you are making it convenient for your visitors by providing a site that automatically adjusts to their device screen size. It will ensure all your users have smooth navigation, increasing conversion possibilities.
One of Google’s ranking factors is having a mobile-friendly website where users should have seamless navigation regardless of using their desktop, laptop, or smartphone to approach your site. So having a responsive site is one of the best ways to improve SEO. See the page to get SEO web design services which focuses on optimizing the website design to improve google ranking.
6. Write Lengthy Skyscraper SEO-friendly Content.
Before going into the details about content optimization, you should understand what skyscraper content means. Every business today has competitors, and it is a fact that extends to every industry.
You should find the content your competitor is using. Please do not copy it but try to use the data to create a better piece of information that you could use for your products and services. Business owners can get SEO-friendly content by hiring SEO content writing services read more.
Since you are building more content than your competitors, it is known as a skyscraper. So, all the content you create must be anything between 1000 to 2000 words. You can then reach out to the sites that have links to your competitor’s content and ask for them to link to your content.
Content marketing is one of the ways to improve SEO. With the right content, businesses have seen a tremendous improvement in their conversion rates.
Start with a short paragraph as an introduction to inform readers what the post is all about. The content must be relevant, informative, and engaging for the readers to understand.
Of course, you must optimize the content for your consumers and search engines. If you are unaware of how to improve SEO on google, here are a few steps to follow to optimize your content.
a] Identify your competition.
b] Find relevant keywords using keyword research and incorporate them into your content.
c] Keep titles short, use unique meta descriptions, and be specific.
c] Publish your content
d] Promote your content
Useful Article: Keyword Research: An In-Depth Guide for Beginners
7. Use SEO-friendly Images and Videos
Sometimes, people do not have the time to read lengthy textual matters. They want some information through images or videos to understand the product better. It will also improve SEO rankings significantly.
Your videos should also adhere to SEO standards, like with the following tips:
- Add structured data to your content
- Incorporate a video transcript
- Put a custom video thumbnail
For maximum exposure, apply YouTube SEO techniques to enhance visibility and engagement on this popular platform.
Conclusion of How to Rank Higher on Google
Your website is the core of your business marketing campaigns. The more exposure it gets among your potential audience, the more will be your success rate and productivity. You must invest in optimizing your site, which you can achieve only when you rank higher on Google.
Frequently Asked Questions
What is Google ranking?
A page’s Google ranking is its position in Google’s search results after a user performs a search query. It’s determined by various factors like content quality, relevance, backlinks, and user experience. Websites that rank higher are more likely to be seen by users, making it important for online visibility and traffic.
Why is ranking higher on Google important for businesses and websites?
Ranking higher on Google is crucial for businesses and websites because it significantly impacts their visibility and accessibility to potential customers. Being among the top search results establishes credibility and trust, leading to more organic traffic, increased brand recognition, and ultimately, higher conversion rates and business growth. It’s a competitive advantage in the digital landscape.
How can I improve my Google ranking?
Start with a comprehensive SEO audit to find and correct technical issues that might be affecting your site’s performance. Focus on creating a good page experience, ensuring fast load times, mobile-friendliness, and user-friendly navigation.
Link building remains crucial, but prioritize quality over quantity when acquiring backlinks from reputable sources. Optimize your internal linking structure to enhance content discoverability. Responsive web design is essential, given Google’s preference for mobile-friendly sites.
Craft SEO-friendly content that addresses user queries naturally, avoiding keyword stuffing. Additionally, optimize images and videos to reduce loading times. These strategies collectively work to boost your website’s Google Ranking, driving organic traffic and online visibility.
Is content quality important for ranking on Google?
Yes, high-quality, informative, and engaging content is crucial for better Google ranking. It keeps users on your site longer and encourages sharing, which can boost rankings.
Related Article: SEO Copywriting Tips to Boost Your Content Performance
What are some on-page SEO techniques for higher Google ranking?
On-page SEO enhances Google ranking by fine-tuning content, meta tags, and URL structure. Key aspects include strategic keyword placement, delivering high-quality content, and ensuring an excellent user experience. These factors collectively boost visibility and relevance in search results.
Useful Article: Top 5 On-Page SEO Tips to Improve Your Website Ranking
Are backlinks important for increasing Google Ranking?
Yes, backlinks are crucial for improving Google Ranking. These incoming links from reputable websites act as endorsements, signaling to Google that your content is valuable and trustworthy. High-quality backlinks enhance your site’s authority and relevance, positively impacting its search engine ranking.
How long does it typically take to see improvements in Google rankings?
The time it takes to see improvements in Google rankings can vary widely based on several factors, including the competitiveness of your niche, the quality of your SEO efforts, and the existing state of your website. In some cases, you might notice changes in a few weeks, while for more competitive keywords and industries, it can take several months or even longer to see significant improvements. Consistent, high-quality SEO practices, patience, and ongoing monitoring are essential for long-term ranking success.
Can I hire an SEO expert for higher ranking on Google?
Yes, hiring an SEO expert or agency can be a wise investment. They have the expertise to implement effective strategies and continuously optimize your site for higher Google rankings.