In the competitive e-commerce environment, your SEO success depends on achieving significant revenue growth for your business.
When it comes to achieving these key performance indicators (KPIs), a full-funnel strategy is essential. In such cases, simply relying on on-page optimization and strong technical SEO is not enough. This is where the expertise of an eCommerce SEO company can be invaluable.
You may directly influence the rankings of important product pages while enhancing overall performance with the correct combination of link development and content production.
6-Step Process to Increase Product Page Ranks
Try including these 6 techniques in your SEO strategies to steadily improve the ranks of your product pages:
- Review: Review the product page(s) to find link opportunities.
- Audit: Audit the content that already exists and make sure that it is relevant to the product page by using clever internal links.
Learn More: SEO Audit: A Complete Guide
- Identify: Select high-intent keywords for the product page, also known as your new content opportunity.
- Discover: Find topics that can be linked to that relate to the product page, but make sure they are broad and helpful enough to avoid being promotional.
- Create: Based on research, create content with external links to the larger subject and strategic internal links to the sites with high-intent keyword content and products.
Related Article: SEO Copywriting Tips to Boost Your Content Performance
- Measure: Measure the impact on the main product page in comparison to the initial keyword ranking KPIs. As extra KPIs, track ranks, traffic, and links across the entire funnel.
Useful Article: Top 10 eCommerce SEO Tips to Boost Organic Traffic of Your Store
Find out how you may use secondary KPIs in addition to link building and content production to influence product page rankings.
Key Takeaways:
- Acquire knowledge on how to improve product page ranks following the conclusion of on-page and technical SEO.
- Recognize how strategic linking and content marketing relate to product-level SEO KPIs.
- Understand the distinction between linkable content and content with high-intent keywords, as well as how to combine the two.
Frequently Asked Questions
What is the significance of improving product page rankings in SEO?
Improving product page rankings in SEO is of paramount importance as it directly impacts the visibility of your products on search engines. When your product pages rank higher, they become more prominent in search results, making it easier for potential customers to discover them.
This heightened visibility translates into increased organic traffic, as more users click on your listings. Ultimately, this surge in organic traffic can significantly boost sales for e-commerce businesses, making it an indispensable facet of SEO strategy in the competitive online marketplace.
Read the article A Beginner’s Guide to Ecommerce SEO to learn more.
How can I identify link opportunities for my product pages?
Carefully examining the content of your product pages is necessary to find link opportunities. Search for relevant anchor text or keywords where internal links can guide users to other sections of your site, enhancing user experience. Additionally, consider external link prospects that could provide valuable backlinks from reputable sources, boosting your page’s authority and trustworthiness in the eyes of search engines.
How do I measure the impact of this strategy on my product page rankings?
To measure the impact, you should track key performance indicators (KPIs) such as keyword rankings, traffic, and the number of new links acquired. Compare these metrics to your initial baseline to gauge the effectiveness of your efforts.
Can I apply these techniques to non-eCommerce websites as well?
While the focus of this strategy is on eCommerce product pages, the principles of content marketing and link building can be applied to other types of websites to improve their SEO and search engine rankings. However, the specific tactics may vary.