What Are the Important Features of a Good Hotel Website?

An attractive hotel website not only showcases the property but also serves as a gateway for potential guests to explore amenities, make reservations, and ultimately choose to stay. In a competitive industry, it’s essential for hotels to leverage their websites effectively. Let’s delve into the key features of a hotel website design that contribute to the success.

Related Article: How to Create a Website: Step-By-Step Guide

Features of Hotel Website Design

Here are 15 characteristics of hotel website design you should know.

1. Book Now Button or Embedded Reservations

Ensure seamless booking experiences with a mobile-friendly book now button or embedded date selection wizard for desktop users, streamlining the reservation process and increasing conversion rates for potential guests.

2. Smarter Live Chat and Chat Bots

Enhance customer engagement with live chat support, creatively incentivizing direct bookings and catering to travelers planning vacations discreetly, improving overall user satisfaction and conversion rates.

3. Sticky Mobile Click to Call

Enhance accessibility by maintaining a visible phone icon on every page for mobile users, ensuring easy communication and facilitating direct inquiries or bookings.

4. Photos and Videos Dedicated Page

Curate a visually immersive experience with a dedicated section for photos and videos, allowing guests to explore the property’s unique features and enhancing their understanding of the hotel’s offerings.

5. The Google Driving Directions Widget

Improve user convenience by integrating driving directions alongside Google Maps, simplifying navigation and enhancing the overall user experience for potential guests seeking directions to the hotel.

6. Humans to Answer the Phone

Provide personalized customer service by ensuring human assistance for phone inquiries, supplemented with call tracking for staff training and service improvement, fostering trust and reliability.

7. Don’t Forget the Amenities Page

Highlight the hotel’s amenities comprehensively on a dedicated page, emphasizing the property’s unique offerings and enticing potential guests to book directly through the website.

8. Specials and Hotel Deals

Boost direct bookings by offering exclusive specials and packages, highlighting competitive rates and incentivizing guests to book directly through the website, enhancing value perception and driving conversions.

9. Itineraries, Events or Activities by Season

Enhance guest engagement by curating seasonal itineraries and activities tailored to different demographics, catering to varied guest preferences and encouraging longer stays.

10. Give Them GREAT Reasons to Book Direct

Encourage direct bookings by offering enticing incentives such as complimentary upgrades or additional perks, reinforcing the benefits of booking directly and fostering guest loyalty.

11. Social Proof: Testimonials and Guest Reviews

Build trust and credibility by showcasing authentic guest testimonials and reviews on the website, providing assurance and influencing booking decisions positively.

Learn More: Social Proof Marketing Guide for Businesses

12. Local Insights Blog

Enhance the guest experience by sharing local insights and recommendations through a dedicated blog, showcasing the hotel’s connection to the region and providing valuable information for travelers.

Read More: How to Start a Blog: A Step-by-Step Guide

13. Easily Accessible, ADA Compliant, Responsive Design

Ensure website accessibility and responsiveness across all devices, providing a seamless browsing experience for travelers and catering to diverse user needs, thereby enhancing user satisfaction and engagement.

14. Fast Loading Design

Optimize website speed to minimize bounce rates and provide a seamless browsing experience, retaining users and improving overall website performance and conversion rates.

15. Schema Markup

Improve search engine visibility and enhance SERP appearance with structured data markup, providing relevant information directly in search results and improving the overall discoverability of the hotel website.

Hotel Website Design Templates

Hotel website design templates are readily available on platforms like Dribbble, Behance, and others, offering a diverse range of samples and inspirations. These platforms provide hoteliers with an array of customizable options to create professional and engaging websites efficiently.

Summary of the Features of Hotel Website Design

A good hotel website is more than just an online brochure—it is a powerful tool for attracting and converting potential guests. By incorporating essential hotel website design elements, hotels can create a compelling online presence that drives bookings and enhances guest satisfaction.

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