ChatGPT seized the internet by storm at the end of 2022, and its creator, OpenAI, anticipates that it will generate over $200 million in revenue by the end of 2023 and reach $1 billion in 2024. ChatGPT for SEO opens up new horizons in content generation and customer engagement, promising enhanced website visibility and user experience.
Everyone is learning the endless possibilities that AI enables for digital marketing in general; and in the realm of SEO, there are some exciting potential applications. While ChatGPT is still in its infancy, it can already contribute significantly to your SEO efforts.
Then effective ways to use ChatGPT for SEO have been compiled in this blog post.
Related Article: AI in SEO: Leveraging Machine Learning for Smarter Search Strategies
What is ChatGPT?
ChatGPT-3, or “Generative Pretrained Transformer 3,” is an artificial intelligence chatbot capable of simulating human conversations, searching the internet for information, telling quips, generating ideas, and more.
After its introduction in November 2022, the benefits of ChatGPT became immediately apparent to the public. Microsoft recognized the potential of OpenAI and promptly invested $10 billion in it.
ChatGPT is receiving a great deal of attention. This is partially due to its use of captivating AI technology, but the primary reason is that it is a superb product. ChatGPT integrates the intuitive user experience of a chatbot interface with the formidable capabilities of artificial intelligence.
It has a vast array of applications and is incredibly easy to use.
Now check out the most effective ways to use ChatGPT for SEO.
How To Use ChatGPT for SEO?
There are countless different aspects to SEO, including on-page implementation, technical enhancements, content creation for consumers, and more.
Depending on the information you supply ChatGPT, you can obtain some impressive results for your SEO strategy.
Keep in mind that some answers may not align with your SEO objectives, and that information is not always accurate – ChatGPT only retains online data until 2021, and even then, it can make mistakes. Always double-check the information you extract from ChatGPT to ensure its accuracy.
Here is evidence of how effective a ChatGPT marketing strategy can be for your website’s search engine optimization.
1. Ask for Related Keywords to Your Target Keywords
Start by asking ChatGPT for a list of keywords that are similar to the ones you’re targeting for your own business or client.
Consider that you are a New York City pizza shop owner attempting to increase your company’s visibility.
Ask ChatGPT for keywords associated with “local pizza in New York City.”
In some instances, you may receive responses that enable you to view your business in an entirely new light.
You may have never considered serving vegan, halal, or kosher pizza to your community, but depending on the context, there may be search volume to optimize for in those areas.
ChatGPT cannot do all the work for you, as you will still need to discover terms that make sense for your overall strategy and customers. It can provide you with inspiration to take your SEO strategy in new directions.
Such ChatGPT prompts can serve as a wonderful source of inspiration for creating more unique and useful content. Let’s delve a bit deeper into that.
2. Build Content Around Certain Topics
Once you’ve chosen your keywords, it’s time to create content that will rank for them.
With the assistance of ChatGPT, I can input these keywords, provide them with a topic to work with and allow it to generate content for me.
By specifying that I wish to sound like a small business proprietor, ChatGPT generates a response that is more tailored to my needs.
However, digital marketers must exercise extreme caution when using ChatGPT for writing prompts. Not only can information be inaccurate, but you also want to avoid the possibility of plagiarizing from other authoritative online sources.
Use ChatGPT to generate a base for your content, which you can then customize with your own voice.
The quality of content produced by AI will only improve over time, as will the quality of its copywriting. To stay ahead of the competition, you should become acclimated to it yourself.
Related Article: SEO Copywriting Tips to Boost Your Content Performance
3. Create A Keyword List Around Search Intent
If ChatGPT can generate complete paragraphs of text based on a specified filter (small business owner), it should have no trouble delivering more specific keywords.
By emphasizing search intent, ChatGPT can provide you with excellent keyword list ideas.
Instead of emphasizing what you have to offer, emphasize how you can fulfill the customer’s needs.
Remember that just because ChatGPT provided you with an idea does not mean it is a decent one. Be sure to conduct your own investigation to determine which keywords to target.
Useful Article: Keyword Research: An In-Depth Guide for Beginners
4. Generate Meta Titles/Descriptions
You can also generate multiple meta title and meta description ideas for your website and combine the elements you like from each.
Obviously, do not eliminate all humanity from your copy. You still need the text to reflect the tone and voice of your brand, so always edit it yourself. In addition, if there are particular keywords you wish to target, you should enter them manually.
5. Create FAQs
If you want to know the most frequently asked inquiries about a product or service you offer, consider asking ChatGPT instead of conducting your own research.
With the aid of basic SERP FAQ research and a tool such as AnswerThePublic, you can generate a comprehensive list of queries around which you can create content.
6. Provide A List of Potential Topics for Your Content Strategy
Marketers are discovering how effective a ChatGPT content writing strategy can be as a result of the time it saves in topic creation.
Let’s use a recent illustration. If you’re a new online banking service that wants to educate people about the unique features of your platform, ChatGPT can come up with countless subjects and methods for you to create and distribute educational content.
Blogging and social media marketing appear to be the bread and butter of many content marketing strategies today. However, niche propositions such as how-to guides and comparison charts can inspire you to think of innovative alternatives for displaying content.
As always, you want to increase the quality of this output.
What is it that your audience desires to see?
For example, business bankers are going to need a very distinct set of content topics and formats from consumer bankers.
7. Help with Spelling/Grammar Checks
This is a favorite of mine.
After you’ve written some text, you can upload it into ChatGPT to have it identify any spelling or grammatical errors.
I followed ChatGPT’s example and created content about the advantages of my online banking service. ChatGPT effortlessly detected and corrected my imprecise typing.
Simply put. Highly effective. Highly valuable. This is why ChatGPT only required five days to reach one million users.
Some individuals even use ChatGPT to convert text into common writing formats such as Chicago or MLA.
8. Generate Outreach Emails for Backlink Opportunities
Put ChatGPT to the test by requesting that it compose your backlink outreach email.
I conducted a mini-test on ChatGPT, and the results are quite intriguing. I instructed it to compose the email “as if I were desperate for traffic.”
Obviously, no website wishes to link to a struggling site, so ChatGPT went above and beyond my request by informing me of the issue and providing a solution.
When it comes to the success of email marketing, you should personalize as much as feasible. In this case, though, ChatGPT not only gave me a solid foundation for that backlink outreach but also provided me with a little bit of outreach advice!
Useful Article: Email Marketing Excellence: Strategies for Effective Communication
9. Generate Schema Markup
Schema is the vernacular utilized by search engines to present data. Schema markup is a set of code that enables search engines to comprehend the information scanning your website.
There are numerous markups for data available, including:
- FAQs
- Video information
- Prices
- Ratings and reviews
You will see what people are searching for most frequently and which SERPs are receiving the most attention.
10. Build Regular Expressions (Regex) and Help with Reporting
A regular expression, or “regex,” is a programming language that enables more complex text searches, including partial matches, case-insensitive searches, and other advanced options.
Regular expressions are a very useful reporting tool because they enable tools such as Google Analytics or Google Search Console to examine very specific groups of pages for data collection.
If you’re interested in learning more about regex, I recommend consulting Google’s guide to regular expressions; however, let’s return to ChatGPT.
Continuing with our pizza shop example, suppose I was interested in the performance of my three locations on the “east side” of New York City. I’ll have ChatGPT generate a regex that specifically targets these pages.
ChatGPT does the heavy lifting for me and saves me time by preventing me from having to manually compile all conceivable URLs. In situations where you want to combine dozens or hundreds of pages into a single regex, this is invaluable. Using Google Analytics or Google Search Console, for instance, you could compare the performance of various content segments over time or against one another.
Using ChatGPT to Drive Technical SEO
Take a look at some of the some of the ways to use ChatGPT for technical SEO.
1. Coding
One of the most remarkable aspects of ChatGPT is its proficiency in coding.
- Chat GPT provides an excellent starting point for your code. It can sometimes be a little unstable and needs to be debugged, but it’s a great starting point – and that’s how I recommend you use it.
- If you utilize it to generate schema markup, keep in mind that it is merely a starting point. Ensure that you have someone who can read schema markup to validate its accuracy. Utilizing generative AI simply accelerates the process.
2. Generating Hreflang tags
Check the scenario in which a person utilized generative AI to generate Hreflang tags for various web pages.
- I spoke four distinct languages. It provided a number of tags, and they are all fairly good. This is an example of how [generative AI] can assist you in expediting tasks.
3. Translation
When used for translation purposes, generative AI yields precise results:
- I used it to translate keywords from French to English, and the results were quite impressive.
- This could be of great assistance in terms of operations or accelerating the operations of your business, as these are fairly common applications.
4. Implementing .htaccess rules
Generative AI can also be utilized to accelerate the implementation of .htaccess rules:
- It’s typically not a good sign if someone claims to be GoogleBot but does not originate from one of Google’s IP addresses. I do not know specifically what evil could result from it, but no good will result from it. Thus, you can use it to restrict them.
- You can simply perform a routine search to identify the individuals who are harassing you and then block them. This is an impressive skill to possess.
5. Creating title tags
Using generative AI to generate creative ideas for title tags, but emphasized that SEOs should also consider the following before publishing:
- It generated a large number of excellent title prospects. It’s a wonderful tool for generating ideas, but I would also recommend using search volume analysis, as ChatGPT does not currently provide us with that information.
- What this technology allows us to do, however, is to get a general understanding of what we want from the title from the user’s perspective, which is an essential perspective to bring.
6. Producing meta descriptions
When using generative AI to create meta descriptions, additional prompts can be used to fine-tune the result until you are satisfied.
- I simply threw a series of small flaws at the system, and it suggested six viable meta descriptions.
- The best method to write a meta description is to create something that compels a user to click through, as it has no impact on ranking. Therefore, we want to make it appealing to the user so that they comprehend what they will receive if they click on your result. Using generative AI, we can generate examples that may be closer to what we intend to use.
7. Summarizing content
Generative AI is accurate at summarizing content because it performs this task solely based on the content you input, leaving no room for confusion, date omissions, or untrue information:
- It is an excellent tool for summarizing content because it does not induce hallucinations.
8. Keyword grouping
Enge also provided examples of how he classified and grouped keywords using ChatGPT prompts. He continued:
- It performed quite well, although not perfectly, in classifying keyword lists and groupings based on the commercial transaction search intent.
- However, ChatGPT did an excellent job of clustering the keywords into categories based on relevance. In fact, I would say that the answers it provided me were 100 percent accurate.
9. Content assistance
AI with generative capabilities can also be used to generate content concepts. You can ask ChatGPT to compile a list of popular queries related to a particular topic in order to generate a list of article ideas.
- Use this method when you are just commencing to develop a new subject area on your website. You must still have a subject matter expert review the details, and you should not presume that the list it generates is exhaustive.
- However, it can accelerate the brainstorming process, which I find to be an intriguing feature of this application.
Conclusion
Using ChatGPT for SEO is equivalent to hiring an additional employee with whom you can collaborate on ideas.
And this employee has immediate access to content from the entirety of the internet.
FAQ about ChatGPT for SEO
Is the ChatGPT app free?
There are both free and paid versions of the ChatGPT application. The free version of ChatGPT provides access to OpenAI’s chatbot whenever it is available, but access is not guaranteed, and there can be lengthy wait periods.
In contrast, the paid version of ChatGPT grants you priority access during intense traffic periods and access to exclusive new features.
Can ChatGPT streamline my marketing campaigns?
As previously mentioned, ChatGPT can be a game-changer for launching marketing campaigns. Although it cannot manage your marketing operations, it can be a great method to generate ideas and develop content.
How does ChatGPT work?
ChatGPT employs a deep learning approach known as the Transformer model, which processes input text by analyzing its context and relationships, enabling it to generate coherent and contextually relevant responses. This model uses attention mechanisms to weigh words’ importance and predict the next word in a sequence, making it adept at natural language understanding and generation.
What are the potential use cases for ChatGPT in business?
ChatGPT has diverse business applications, including providing automated and efficient customer support through chatbots, generating marketing content, assisting with data analysis, and even aiding in idea brainstorming. Its versatility makes it a valuable asset for enhancing productivity and customer engagement in various industries.