SEO Case Studies: Local, National & Global Wins
A snapshot of how we improved SERP visibility, Local Map presence (GBP), topical authority, and conversions using modern SEO, semantic/NLP content, and E-E-A-T.
Delhi — Educational Firm (Local)
Objective: Increase admissions inquiries in Delhi NCR.
- Hyper-local pages for “coaching + locality” & schema for Courses/FAQ.
- GBP overhaul: categories, services, Q&A, UGC review strategy.
- Topical clusters around exam prep; expert bios & success stories (E-E-A-T).
- Internal links + NLP-optimized FAQs for featured snippets.
Focus: SERP features, Local Pack, E-E-A-T, semantic coverage.
Results (90 days):
- Local Pack: Top 3 for 18 “coaching in [area]” terms.
- +210% organic calls from GBP; +165% direction requests.
- +140% organic sessions; +92% inquiry form submits.
- Featured snippets on 7 FAQs (People Also Ask).
Tracking via GBP Insights & GA/GSC.
Bengaluru — E-commerce (Pan-India)
Objective: Scale non-brand revenue nationwide.
- Programmatic SEO for filters (size/color/price) with canonical hygiene.
- PDP enhancements: entity markup, FAQs, UGC reviews, image alt coverage.
- Topical authority via category hubs & comparison guides.
- Core Web Vitals & log-file crawl budget optimization.
Focus: National SERP, CWV, semantic product content.
Results (6 months):
- +178% non-brand clicks; +132% revenue from organic.
- Top 3 rankings for 23 category keywords.
- +90% crawl efficiency; LCP under 2.2s sitewide.
Attribution via GA4 + server-side tagging.
Mumbai — Beauty Parlor (Local)
Objective: Dominate salon searches within 5km radius.
- Service pages per treatment; pricing schema & before/after galleries.
- GBP photos weekly, services list, booking links, review replies.
- Neighborhood landing pages (Bandra, Juhu, Andheri) with landmarks.
- Local citations cleanup + NAP consistency.
Focus: Local Map Pack, hyper-local content.
Results (120 days):
- Map Pack #1–#3 for “keratin treatment near me”.
- +240% calls from GBP; +160% bookings.
- +130% organic traffic; “near me” impressions up 210%.
Bookings tracked via call tracking + GMB bookings.
Sydney — Shopify E-commerce
Objective: Improve AU market share and conversion rate.
- Liquid template cleanup, metafields for structured data, JSON-LD.
- Collection semantic hubs & editorial “best of” guides.
- Image SEO at scale; pagination & faceted nav strategy.
- PR link outreach with AU publications (E-E-A-T signals).
Focus: Commercial intent, SERP features, authority.
Results (5 months):
- +155% organic revenue; +120% sessions.
- Top 3 for 17 money terms; 9 rich snippets earned.
- CR from organic +38% after UX/content tweaks.
Measured via GA4 + Shopify analytics.
Perth — Accounting Firm (Local)
Objective: Grow calls and consultations in Perth CBD.
- Services schema (Tax, BAS, Payroll), team bios, credentials (E-E-A-T).
- GBP services, appointments, and seasonal Google Posts.
- Local link building with chambers & industry directories.
- Entity-based content for “accountant near me” intent.
Focus: Trust signals, Local Pack, expert content.
Results (4 months):
- Local Pack top 3 for 12 service terms.
- +190% GBP calls; +85% quote requests.
- +110% organic traffic; bounce rate down 22%.
Leads tracked via call tracking & forms.
Ahmedabad — Tour Company (Local)
Objective: Rank for “Rann of Kutch tours” & city breaks.
- Itinerary pages with price, availability, FAQ schema & rich media.
- GBP “products” for tour packages; photo/video cadence.
- Cluster content: best time, permits, transport, packing lists.
- Local blogger partnerships & UGC integration.
Focus: Rich results, Local visibility, topical depth.
Results (seasonal, 6 months):
- +220% organic bookings; 14 rich result keywords.
- Map Pack top 3 for 9 tour variants.
- +170% session duration; +130% inquiry calls.
Seasonality normalized in reporting.
Hyderabad — IT Company (Local B2B)
Objective: Generate qualified demos for managed IT services.
- Service silos (MSSP, cloud, helpdesk) + case studies & author pages.
- GBP buildout with services/booking; event schema for webinars.
- Topical authority via solution guides & “vs” comparisons.
- Entity linking (Org/Person schema) and trust badges.
Focus: E-E-A-T, B2B intent, Local Map.
Results (5 months):
- +160% demo requests; +125% organic sessions.
- Top 5 for 15 local IT service terms.
- +95% Map interactions (calls/directions).
Attribution via CRM + GA4.
Kolkata — Healthcare Clinic (Local)
Objective: Boost appointment bookings for key treatments.
- Medical schema, doctor bios, review moderation (E-E-A-T).
- Procedure pages with risks/recovery; accessibility & voice search FAQs.
- GBP attributes (women-led, wheelchair access), bookings enabled.
- Local citations & insurance partner links.
Focus: Trust, Local Pack, accessibility.
Results (4 months):
- +200% organic bookings; +150% GBP calls.
- Top 3 for 11 treatment “near me” queries.
- Voice query impressions up 80% (FAQ wins).
HIPAA-safe analytics processes.
Pune — SaaS (National/International)
Objective: Acquire global trial signups via organic.
- Topic clusters: use cases, integrations, competitor comparisons.
- Schema for software app, reviews, pricing; demo video SEO.
- Docs SEO + programmatic landing pages per integration.
- Digital PR with tech media to build authority.
Focus: Topical authority, global SERP, BOFU content.
Results (6 months):
- +170% organic trials; +140% signups from docs traffic.
- Top 5 for 9 “tool vs competitor” terms.
- 20 new DR60+ links via PR features.
Revenue linked via product analytics.
Chennai — Restaurant Group (Multi-Location Local)
Objective: Drive dine-ins and reservations across 6 outlets.
- Location pages with menus, hours, reservation links & FAQ schema.
- GBP management at scale: photos, Posts, offers, seasonal events.
- Hyper-local content: landmarks, parking, dish-level entity tags.
- Accessibility & voice search optimization (“open now”, “near me”).
Focus: Local Pack at scale, intent match.
Results (90 days):
- +260% reservations from organic & GBP.
- Top 3 in Local Pack for “[cuisine] near me” in 5/6 areas.
- +190% direction requests; +85% branded searches.
Attribution via reservation system + GBP.
